![]() ![]() The endeavour has been in the works for “several years,” he said. He said digitization of the MuchMusic archive is about 70 per cent finished. And anything that was a noteworthy moment or interview is being captured." ![]() "At some point, you've got to pick what's valuable and what's not. "Can you imagine how many of those there are?" Stockman posed. Off the rescue list were most ofthe so-called "video throws" - fleeting moments where Much VJs introduced music videos as part of the daily "Videoflow" programming block. On the rescue list were the interviews, of course, and memorable programs such as the media literacy talks on "Too Much 4 Much" and the winter spectacle of the "Snow Job" gatherings. When leadership at Bell began the project, they had to decide what to preserve. Making the challenge trickier was the variety of videotape formats MuchMusic used over the years. Saving all of that footage became a gargantuan task. The massive collection eventually overflowed to other locations, Stockman said. Many videotapes of MuchMusic sat on shelves in the lower level of the station's former Toronto headquarters known as the Chum-City Building on Queen and John street, now home to Bell Media. That means everything from sit-downs with Canadian and international musicians to special event broadcasts will find a more permanent home safe from the gradual deterioration of tape. "Basically, any interview with any artist you could imagine," he told The Canadian Press. The music channel’s owner Bell Media is on the final stretch of a years-long project that involves going through tens of thousands of videotapes and transferring pieces of history into a new digital archive, said Justin Stockman, vice president of Bell's content development and programming. TORONTO - Decades of MuchMusic programming is being rescued from the sands of time. ![]()
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